The SWAST Method

Complete Commercial Sales System for Hotels Without a Dedicated Sales Team

The SWAST Method provides a structured framework, practical tools, and step-by-step guidance to help independent and franchise hotels build and operate their own commercial sales infrastructure and pursue revenue opportunities across multiple demand segments.

The Problem

Most Hotels Operate Without a Structured Commercial System

Many independent and franchise hotels rely primarily on inbound demand, brand contribution, or reactive sales efforts. Without a clear commercial framework, valuable opportunities across corporate, government, airline, and other demand segments remain unexplored.

The challenge is rarely effort — it is structure.

The SWAST Method provides a proven commercial framework designed specifically for hotels without dedicated sales teams.

What the SWAST Method Provides

A Complete Commercial Framework for Your Property

The SWAST Method equips hotel leadership teams with the structure, processes, and tools needed to build and operate a consistent commercial strategy.

Through this system, your team learns how to:

• Research and understand your market and demand segments
• Position your hotel across key distribution channels
• Identify and pursue commercial opportunities across multiple industries
• Develop structured outreach and account targeting processes
• Establish internal commercial priorities and sales routines

This framework enables hotels to move from reactive sales to structured commercial development.

What’s Included

Full Access to the SWAST Commercial System

Your access includes the complete set of SWAST frameworks, tools, and supporting materials:

• Market Intelligence Framework and research methodology
• Global Distribution positioning and platform guidance
• Corporate, government, airline, and industry account targeting frameworks
• Commercial planning templates and outreach structures
• Sales process and commercial operations guidance
• Supporting templates, tools, and implementation resources

All materials are accessible through the secure SWAST Method portal.

How Enrollment Works

SWAST follows a structured enrollment process to ensure the Method is aligned with your property’s commercial objectives and current stage of development.

Step 1: Submit your interest
Complete a short form to introduce your property and commercial goals.

Step 2: Introductory call
We will schedule a brief call to learn more about your hotel, answer any questions, and confirm that the SWAST Method is the right fit for your team.

Step 3: Enrollment confirmation
Following the call, you will receive enrollment details and next steps.

Step 4: Begin implementation
Your team will receive the SWAST Method materials and can begin implementing the commercial framework at your own pace.

Who This Is For

The SWAST Method is designed for:

• Independent hotels
• Franchise hotels (Choice, Wyndham, IHG, Best Western, etc.)
• Hotels without dedicated sales teams
• Hotel owners and operators seeking structured commercial growth
• General Managers and leadership teams responsible for revenue development

This system is applicable to hotels across all markets and locations.

About SWAST

Built by Hospitality Commercial Leadership Experience

The SWAST Method was developed based on real-world hospitality commercial leadership experience supporting independent and franchise hotels across multiple markets.

It is designed specifically to address the commercial challenges faced by hotels operating without dedicated sales infrastructure.

The system provides practical, applicable commercial structure — not theory.

Build a Structured Commercial Foundation for Your Hotel

The SWAST Method provides the framework, tools, and guidance needed to help your property develop a clear commercial strategy and pursue new revenue opportunities with confidence.

Submit your interest to learn more and determine whether the SWAST Method is the right fit for your hotel.

Investment: $1,999 USD

We will contact you to schedule a brief introductory call and discuss next steps.